Thursday, May 15th

7:00 AM - 7:45 AM
Edge Wake-Up Fun Run

Ready to start your day on the right (or left) foot? No matter your speed, you're welcome to enjoy a jog or walk alongside fellow Dscoopers. Let's meet up in the lobby of the Marriott Long Beach Downtown a little before 7:00am.

8:30 AM - 9:45 AM
Morning Keynote with John Koller, HP 
10:15 AM - 11:00 AM
Enable Innovation That Will Enable Your Goals

Innovation drives business success, but it needs a strong foundation to last. This session looks at how streamlined operations, strategic alignment, and a culture of adaptability create the right conditions for innovation to take hold. Learn how businesses are using these principles to boost efficiency, stay ahead of customer demands, open new revenue streams, and build resilience in a rapidly changing market.

New PageWide Introductions & Trends in Inkjet

Meet the latest introductions to the HP PageWide Web family and discover how they can help you capture the growth in inkjet printing. This session also includes the latest trend research from HP and trusted industry analysts.

The 10 Best Sales Hacks for 2025

Chat bots that interact with prospects and then pass them to a real person. Apps that shorten the selling cycle. Technology that not only wows, but gives you back hours in the selling week. New sales tools have emerged, and just in time since new sales challenge have arisen. This session features tips, tricks, and hacks to help salespeople and selling owners meets the needs and demands of the job and the customer. As Kelly says, if you keep doing what you are doing, you will keep getting what you are getting. Want different results? This program is for you!

11:15 AM - 11:45 AM
Don't Miss Any Job: Choose the Right HP Indigo L&P Press to Say YES While Optimizing Efficiency

With over 70% market share, HP Indigo L&P customers are outgrowing the market. Join this interactive session to discover how to leverage our broad portfolio to optimize delivery time, CAPEX, and labor — plus, get inspired by real success stories!

Selling as a Team SportYou can no longer rely on a group of "lone wolves" and their individual skills and personal pipelines. A high-performing sales organization leverages the collective knowledge, resources, and support of the entire team. Explore how to foster a culture that emphasizes collaboration, shared expertise, and a "pay it forward" attitude that resuls in a stronger, more efficient, and more resilient salesforce.
The 5 Transitions of Print: What Will Print Be Like in the 2030s?The print industry is evolving, shaped by shifting market dynamics, technological advancements, and new business demands. The Five Great Transitions are not merely trends; they are imperatives for survival and growth. These shifts will reshape the landscape of print and redefine the industry’s role in the new global economy. Explore a vision of the future and a strategic roadmap for navigating the next decade.
11:15 AM - 12:45 PM
Brands Digital Factory Gamification Experience

This interactive session explores how digital printing can transform CPG brands. Through a fun, gamified experience, you'll discover key value drivers--seeing, touching, and testing how digital print boosts packaging, brand engagement, and business growth.
Hosts of the Experience: Fernando Hernandez (CEO & Founder Clarity Consulting) & Jose Gorbea (Global Head of Brands Innovation, HP Industrial Graphics)

 

12:00 PM - 12:45 PM
Accelerate Profitable Growth With HP Intelligent Automation Solutions

In an era of shorter runs, faster delivery times, and labor shortages, learn how the new HP Software and Solutions Business Team can help you connect to more brands and accelerate your business growth like never before. Join us for an exclusive session where we unveil the latest innovations in HP PrintOS and Site Flow, the AI-powered print manufacturing automation system designed to connect, automate, and control your print production. Don’t miss this opportunity to see how AI and automation are shaping the future of print production.

Print Rails: The AI-Powered Future of Print Supply ChainsStep into the AI-driven future of print, where real-time network optimization, dynamic pricing, AI-powered personalization, and cross-industry insights converge to reinvent supply chains. Join us for a bold, forward-looking session that reimagines what’s possible in our industry — fueling fresh ideas and driving the next wave of innovation.
Stop Selling, Start Educating: How to Use Social Media and Thought Leadership to Win and Retain ClientsGrowing your print company in a crowded market takes more than just selling — it’s about becoming a trusted advisor. The most successful printers help clients make smarter marketing decisions, not just buy print. Position your business as a thought leader and leverage social media to attract, educate, and convert your ideal clients.
1:00 PM - 1:30 PM
A Pen, a Pad, and 5 Words: Why Aren’t You Selling More? 
Best Practices in CybersecurityCybersecurity is about more than just protecting data — it’s about integrating systems that keep your business secure. This session covers how to safeguard your tools, connect them securely, and use AI-driven analytics to stay ahead of threats. Learn the best practices for protecting your files and operations while maintaining strong, proactive defense strategies to prevent cyberattacks.
1:00 PM - 1:45 PM
Rethinking Paper Choices: Balancing Sustainability, Performance, and Aesthetics

As sustainability expectations rise, brands are rethinking their paper choices, striving to balance aesthetics, performance, and environmental responsibility. This shift places greater pressure on print service providers to deliver sustainable solutions without compromising print quality or production efficiency. But what truly makes a paper sustainable, and how can print professionals guide their clients toward informed, responsible decisions? This session will explore the critical role paper plays in sustainable printing. We’ll debunk common misconceptions about virgin and recycled fibers, explore how brands evaluate their paper options, and discuss strategies for aligning material choices with sustainability goals and high-caliber performance. Through real-world applications and the latest innovations in fine printing papers, attendees will gain practical insights on achieving a balance by integrating sustainable materials into their offerings, ensuring exceptional print quality while meeting the evolving demands of today’s eco-conscious market.

This session is presented by:

2:30 PM - 3:15 PM
AI-Powered Printing: Transforming the Future of the Print industryImagine a world where artificial intelligence not only refines your operations but also amplifies your creative potential to extraordinary heights. By unlocking new revenue streams with AI-generated artwork, enhancing job submissions and image quality using advanced AI tools, and optimizing workflows with HP Indigo’s AI-powered solutions, your print business is empowered to stay ahead of the curve. This isn't just about boosting efficiency; it’s about revolutionizing the core of your creative process and client experience, transforming every project into a masterpiece.
E-commerce Success: Automation and Data Connectivity for Micro Orders

Learn how automation and data connectivity streamline ecommerce operations and scalable micro-order management. Real-world case studies will showcase how web-to-print solutions enhance efficiency and drive growth across the long tail of the print industry.

Fundamentals Session 1: Basic ElectricityHave you ever wondered what drives your equipment? What is it that powers your machine and how does it work? This session will help power your understanding of electricity and how it powers your devices. Understanding electricity can help you operate and troubleshoot your devices with a greater sense of safety.
Honesty, Listening, and Other Terrifying Strategies for Building Tomorrow's WorkforceBuilding a resilient, growth-minded workforce starts with the hard stuff — honest leadership, proactive listening, and a culture that embraces challenge and change. In this session, Adam Rich, founder of the generational media powerhouse Thrillist, shares how leaders can foster trust, develop top talent, and create an environment where people thrive, even as the landscape shifts around them. Learn how to practice responsible transparency, balance accountability with support, and embrace the often-uncomfortable strategies that drive retention and growth.
Profitable Sustainability 
3:15 PM - 4:15 PM
Discover High Speed Finishing From the Market Leader, AB Graphic InternationalThe label industry is ever changing and with recent increases in demand for automation, faster speeds and increased workflow, ABG has developed its solutions to meet these demands now and in the future. Jim Kehring, ABG’s Head of Operations in North America will talk through ABG’s automation and efficiency offerings, plus the latest finishing innovations for the label and flexible packaging markets. You can also experience live demonstrations on ABG’s Digicon Series 3, showcasing its patented Fast Track die running at an impressive 180m/min (590 ft/m), as well as demos on their Seaming Rewinder.
3:30 PM - 4:00 PM
Connected Automation & AILearn how the AI Digital Maturity modeling tool can help customers evaluate their technical workflows, identify bottlenecks, and address key challenges. This session will offer tips and tricks for scoping automation, maximizing investments, and a step-by-step guide to enable the journey. Users will gain in-depth knowledge and understanding of the importance of Connected Automation.
Demystifying AI for GTM: Real Tools, Real Impact

In a world where AI is everywhere but rarely understood, this session cuts through the noise to show how go-to-market (GTM) teams can use AI—practically, powerfully, and right now. Join the founders of Deeto, 1Mind, and Perspective.ai as they reveal how their AI-driven tools are transforming GTM strategies across industries.

We’ll break down the mystery behind AI’s buzz and showcase real-life implementations that are driving measurable revenue growth, enhancing sales efficiency, and optimizing customer engagement. Whether you're just starting to explore AI or looking to level up your GTM tech stack, this session will give you clear, actionable insights to bring back to your team.

Walk in curious—walk out ready to activate!

1Mind
1mind deploys AI-powered Superhumans for revenue teams - with a face, voice and deep product master. They are “on” 24-7 to pitch, qualify leads, demo, support and close deals across websites, calls and in deal rooms. Instantly scalable & workflow ready, 1mind grows your pipeline, boosts revenue, and reduces headcount—at the same time. We invite you to chat with Danielle, DSCOOP Edge’s event concierge created by 1Mind.

Deeto
Deeto is an AI-powered B2B SaaS platform that transforms customer insights and experiences into a centralized Customer Knowledge Hub, driving growth across marketing, sales, product, customer service, and customer success. Integrated into your CRM, Deeto automates the collection, personalization, and distribution of customer content at scale. By surfacing the right insights to the right stakeholders, it accelerates sales velocity, boosts win rates, and improves decision-making for both buyers and internal teams.

Perspective
Perspective replaces surveys or feedback forms with AI agents that conduct natural, asynchronous conversations — via voice or text — and deliver structured, actionable insights at scale across your whole base, without requiring a research team.

Scaling With Purpose: Systems That Uphold Sustainability and Core ValuesScaling your print business doesn’t mean sacrificing your core values. Learn how to align growth strategies with your company’s mission to ensure long-term success and strengthen your brand’s reputation, all while implementing scalable solutions that reflect your purpose at every level of the operation.
Transforming Digital Print: Identifying Growth Opportunities and Strategic InvestmentDigital print providers can increase revenue by shifting to high-value applications and markets. This session will showcase successful expansions into areas like wide format graphics and flexible film printing, offering insights on strategic investments that drive future growth.
Unleash the Power of ProductivityLearn how HP Production Performance Management can assist you in automatically collecting data from your production floor, eliminating waste and driving real, lasting efficiency improvements. During this session, you'll see case studies that show how harnessing the power of real-time data results in more production capacity and cost savings.
4:15 PM - 5:00 PM
Creativity Power Pack Deep DiveDiscover the 4 pillars of the PrintOS Creativity Power Pack: Basic VDP, Creative Tools, Security Solutions, and Workflow tools. Each element enhances innovation and efficiency, transforming the way you approach creativity and productivity.
Data-Driven Insights: Boosting Print Quality and Efficiency with AI

AI-powered analytics will transform the way we work. From enhancing print quality, to reducing waste, and improving overall operational efficiency. Learn the experiences from PSPs who are already using AI to manage smarter production and deliver better customer experience through practical examples.

Fundamentals Session 2: Motors & ControllersThis session builds on the fundamental knowledge of electricity in our "Magic Pixie Dust" session by feeding you knowledge on how your devices deliver exceptional products. Motors are everywhere and provide the backbone of all production and operation. Join us to learn how motors work to drive your machines!
Reinventing Young Talent Recruitment and RetentionStudents from Dscoop partner schools will talk about their career aspirations and what they seek in an employer. This is an opportunity to hear perspectives on the industry from the next generation of printing professionals. The session will promote a dialogue between students and the audience
Streamlining Finishing, Foil, and Embossing for Label & Packaging: A Hands-On Guide to Die-Cutting and Embellishment Techniques 

Friday, May 16th

6:45 AM - 7:30 AM
Edge Wake-Up Fun Run

Couldn't make the first one or just ready for more? Meet up in the lobby of the  Marriott Long Beach Downtown for a punctual 6:45 am start. You snooze, you lose! (Well, you just get more sleep.)

10:00 AM - 10:45 AM
From Feature to Value: How the HP Indigo Commercial Portfolio Will Deliver Profitable Production for You

Discover how HP Indigo’s new commercial introductions are already driving new business opportunities, boosting productivity, reducing total cost of ownership, plus get an exclusive look at what’s next.

Fundamentals Session 3: Basic Electronics – “Magic Machines”Electricity and motors are great, but what about electronics? These little devices allow us to control nearly everything from component movement to ink on paper! In this session, we take you through the basics of what electronics do and how they work together to manage the output of your machines.
Smart Diversification: Versatility and Productivity for New Applications

Explore how leading print businesses are expanding into new applications across commercial, labels, flexible packaging, folding carton, and more. This session offers a practical roadmap to diversify your operations and boost margins — without adding complexity.

Understanding HP Indigo DFE (L&P)

The HP Indigo L&P Digital Front End (DFE) is designed for efficiency, but getting the most out of it means understanding its core functions. This session covers network topology for smooth data flow, job submission methods to streamline workflows, and the architecture that keeps everything running. It also dives into HP Indigo’s color management tools — Continuous Color Control (CCC) and Spotmaster — ensuring accuracy and consistency in every print job. Whether you’re fine-tuning operations or looking to improve quality, this session gives you the insights to make it happen.

Workplace Vibes: Communication Tips to Building Thriving TeamsStudies consistently highlight the connections between emotions, performance, and overall well-being. But what does that look like in the workplace? And how does it translate into tools we can use to prioritize better teamwork, collaboration, and conflict resolution? In this session, attendees will uncover effective ways to strengthen their relationships, reduce stress, defuse conflict, and improve job satisfaction.
11:00 AM - 11:30 AM
From Knowing to Doing: Building a Learning Culture That Fuels InnovationIn today’s fast-changing printing industry, success requires strong leadership, smart decision-making, and disciplined execution. This session will inspire printing company owners, CEOs and senior managers to align their teams, make bold decisions, and turn strategy into action. We’ll explore emotional intelligence, leadership alignment, hiring for impact, and setting ambitious yet achievable goals. Packed with real-world insights, this presentation will challenge you to lead with confidence and drive lasting growth.
HP AI ToolsLearn about new HP developed AI tools and how you will use them to improve daily production.
HP Indigo V12 Digital Press: Reshaping the Future of Label Production, TODAY

Join us to explore how industry leaders using the HP Indigo V12 Digital Press are achieving unprecedented speed and efficiency. Learn the secret formula behind their success and how you can attract more brands and stay ahead of the competition.

Maximize Autoflow Within Site FlowProvide customers with an in-depth understanding of Autoflow capabilities and its integration with Site Flow. Learn to utilize and understand feature sets such as PDF Renderer, PDF ToolBox (Callas), and other key elements. Users will gain comprehensive knowledge of the key capabilities of Autoflow.
Sustainability in Print: Reducing Waste, Energy, and Media Use

Explore sustainable printing practices, including waste reduction, energy efficiency, and eco-friendly materials. Featuring insights from the HP Sustainability Amplifier Program, this session offers practical steps to create a cleaner, greener print operation.

11:00 AM - 12:00 PM
Find Out How AB Graphic Is Not Just Dominating the Label Industry, but the Shrink Sleeve Market, TooThe label and flexible packaging industries are ever changing and have recently seen increases in demand for high speeds, increased workflow and automation, ABG solutions have therefore been developed to meet these demands. Jim Kehring, ABG’s Head of Operations in North America will talk through ABG’s efficiency and automation offerings, plus the latest finishing innovations for the label and flexible packaging markets. You can also experience live demonstrations on 2 of ABG’s Seaming Rewinders from their shrink sleeve range. These innovative machines both utilise ABG’s own Smart Wheel technology, revolutionising the shrink sleeve market, whilst the TSR also features an integrated turret for a non-stop process. Alongside these shrink sleeve demonstrations, you can also see ABG’s Digicon in action, showcasing their patented Fast Track Die.
11:45 AM - 12:30 PM
Free AI Tools to Enhance CreativityHarness the power of AI to effortlessly spark, refine, and share groundbreaking ideas for free transforming how we brainstorm and drive innovation. Imagine a world where creativity has no limits!
Fundamentals Session 4: Basic Electronics – “Solving Problems Like A Pro”Building on our Fundamental Series, this final session will take you to greater heights of troubleshooting and problem solving! To better support your machines, it is necessary to know how to identify issues that arise, and it all starts with a solid methodology. Can't figure out what is causing that print quality issue? Got a mechanical problem that you just can't solve? Join this session to learn how to troubleshoot it like a pro!
She*t for Brains Presents: Printing Hope — Fighting for the Soul of the Next Generation

Following a highly successful launch last year, She*t for Brains is the brainchild of Jon Bailey, Jessica DeCola, Chris Minn, and Dave Rosendahl. With a focus on mental health and wellness as a pillar of sustainability in the print industry, this initiative creates a space for open and impactful conversations and has already created a constellation of loyal followers via a series of podcasts and online webinars.

The group's first LIVE interactive Q&A tackles the uncomfortable truths shaping our children's future, from digital overwhelm to fractured attention spans, declining mental health to misinformation overload. Join this no-hold-barred panel discussion exploring the role of media, influence, and how print — as a powerful, physical, intentional medium — might just be part of the antidote. 

Speed and Efficiency: Smarter Workflows and Proactive Production Powered by Intelligent Automation

Streamline your production floor with workflow automation and smarter job monitoring. Whether you’re serving B2B or B2C markets, we’ll cover real strategies for cutting inefficiencies, optimizing supply chains, and implementing integrated solutions that make scaling easier and more profitable.

Web-to-Print is Dead. Long Live Web-to-Print!

This session is presented by:

12:45 PM - 1:15 PM
Best Practices for HP Indigo Production Pro DFEs

The Production Pro DFE is the heart of every Indigo digital press. Join Devin Gettman, Worldwide Technical Support Escalations Manager, for tips to get the best DFE performance and reliability from your DFE and press. 

Demystifying AI for Operations: From Insight to Impact

AI isn't just for tech teams—it's a game-changer for operational excellence. In this session, we bring AI down to earth and into the factory, warehouse, and front office. Featuring the founders of Hexight.io and GoMake.net, we’ll explore how modern AI tools are helping companies respond faster to customer needs, reduce inventory, optimize capital utilization, and ultimately drive bottom-line growth.

This is a no-hype, all-substance look at how AI is being used today to solve real operational challenges—and how you can start implementing these tools immediately to boost productivity and performance across your business.

If you're looking to turn complexity into clarity and data into dollars—this is your session.

Hexight
Hexight is redefining supply chain planning for manufacturers by addressing the complex challenges of scale and uncertainty. Our platform evaluates the volatility of supply, demand, and production at scale using a proprietary optimization algorithm, transforming supply chain management from a digitized process into a strategic solution. By assessing uncertainty and exploring endless possible scenarios, our AI planner collaborates with teams, bridging talent gaps and reaching surprising enhanced performance - increasing profitability, service levels and decreasing working capital by 10-30%. 

GoMake
GoMake is an AI-powered SaaS platform designed to optimize workflows, pricing, and production for the printing and packaging industry. By automating manual processes and enhancing operational efficiency, GoMake helps businesses streamline custom production, reduce costs, and improve scalability, enabling them to meet the fast-paced demands of modern manufacturing.

Ensuring Uptime and Consistent Print Quality

Join a customer panel sharing strategies for maintaining consistent uptime and high-quality output. Topics include advanced color management, media handling, and predictive press care, with insights into tools and best practices to increase your efficiencies.

How Autonomous Robots Will Support Production Today and TomorrowWhat is the role of robots in production? Learn how today's advancements are shaping the future of print.
Unlocking Sustainable Value Creation with BrandsWorking with brands requires more than great print quality — it demands a deep understanding of their evolving needs, pain points, and expectations. From supply chain transparency to automation and sustainability, learn what it takes to get in the door, build lasting relationships by helping brands drive profitable growth, and become a go-to print partner.
1:30 PM - 2:15 PM
Direct Mail's Missing Link: The End-to-End Data Ecosystem Your Competitors Don't Understand

This first-of-its-kind panel follows the complete data journey of modern direct mail — from data validation and campaign intelligence to print production, delivery, and response tracking. Experts from across the ecosystem will reveal how seamless integration between software, hardware, and delivery networks drives more effective, data-driven campaigns.

This session is presented by:

Lead Nurturing for PSPs: Convert More Customers and Navigate the "Messy Middle" of Marketing & SalesPrint companies have long struggled to bridge the gap between marketing and sales when it comes to lead nurturing and the problem isn’t with marketing or sales it’s the lack of having a strategic nurturing plan that specifically deals with the “Messy Middle” where marketing and sales overlap in the journey of getting customers from learning more to converting and taking action.
Optimizing Processes With (Autonomous) Robots and Lights-Out Manufacturing

With rising labor costs and a shrinking skilled workforce, automation is no longer optional. Discover how autonomous robots and lights-out manufacturing can smooth scaling, hedge against inflation, and maximize human labor through interconnected digital and physical automation. After a quick industry overview, a panel of print leaders will share their automation strategies, workforce impact, and long-term vision.

2:30 PM - 3:00 PM
AI in Action: Supercharge Your Lead Gen

Join Emma Farquharson, Ph.D., for a live demonstration of AI-powered prospecting designed specifically for digital print professionals. Learn how to identify your most profitable target markets, pinpoint ideal companies, do deep market research on both the industry and company level, and connect directly with decision-makers — all in just a few steps. This session will showcase practical, real-time strategies to streamline your lead generation, boost sales efficiency, and give you a competitive edge in the evolving print industry. Don’t miss this opportunity to harness the power of AI and transform your business!

From Design to Print: How Creative Workflows Have Evolved and How Production Workflows Are EvolvingAnalyze how print workflows have evolved, the impact of changing creative tools, and how print providers can prepare for future opportunities. This session covers key standards for seamless document exchange, the effects of evolving creative tools on print files, and new opportunities in embellishments, fabric printing, and more.
Web Inkjet: Myths and Facts — Is It for You?

The industry has been buzzing about inkjet for more than a decade. This session is designed to help you discover. Learn from fellow printers how inkjet has accelerated their business, including what they (and their customers) learned along the way.

2:30 PM - 4:00 PM
Brands Digital Factory Gamification Experience

This interactive session explores how digital printing can transform CPG brands. Through a fun, gamified experience, you'll discover key value drivers--seeing, touching, and testing how digital print boosts packaging, brand engagement, and business growth.
Hosts of the Experience: Fernando Hernandez (CEO & Founder Clarity Consulting) & Jose Gorbea (Global Head of Brands Innovation, HP Industrial Graphics)

 

3:15 PM - 4:00 PM
Future-Proofing Print: Smarter Systems for a Changing MarketYou don’t need to be a big PSP to land big clients. Today’s largest companies are actively seeking tech-enabled partners that simplify procurement, automate processes, and drive efficiency. But how do you position your business to meet these demands? In this panel, industry leaders will discuss how automation is revolutionizing B2B transactions. They’ll cover real-world success stories, explore the growing intersection of print, promo, and apparel, and tackle the biggest barriers to digital transformation. Learn how automation can help you reduce costs, increase client connectivity, and unlock new revenue streams.
Shrink Sleeves: Not as Tough as They Seam

Interested in expanding into the growing shrink sleeve market? Looking for ways to improve the efficiency and performance of your existing shrink sleeve applications? This session will set you up for success by walking through sourcing the right materials and dialing in print process settings. You'll also learn how to balance seam-ability, runnability, and water resistance, including tips and tricks for seaming through the primer. If shrink sleeves are on your radar, you don't want to miss this.

This session is presented by:

 

What's Working in My Marketing Right Now

See examples of what other print service providers are doing right now to attract new customers and drive demand for digital print.

8:00 PM - 11:59 PM
Dscoop Edge Celebration Party

The closing party is always an amazing time! Get ready for the bright lights, vibrant colors and fun and games of A Night on the Boardwalk! Take a short walk to the Pacific Ballroom and have a blast as we end the conference in style. We'll have performers, a DJ, a VJ, games, food and drinks inspired by the boardwalks and piers of the California coast.