No longer just a series of isolated machines, the modern high-volume and ecommerce-driven production floor is evolving to a fully connected, intelligent ecosystem to maximize throughput and profitability. This session features a panel of high-volume PSPs and dives into how HP Industrial Print Software & Solutions delivers Intelligent Automation (IA) that thinks, learns, and adapts to your next business challenge. HP IA is designed to empower people by automating tedious, manual tasks so your business can bring on more brands, open capacity to sell more and enabling your team to focus on rewarding high-value, creative, and strategic work.