As digital print continues to evolve across Europe, coating and embellishment are becoming essential tools for differentiation, efficiency, and profitability. In this session, we will explore how forward-thinking printers are using coating and digital embellishment on both sheetfed and web platforms to streamline production, replace lamination, and create high-value applications that stand out in competitive markets. From inline coating strategies that keep pace with high-speed inkjet presses to digitally applied tactile effects that elevate print without added complexity, this talk will provide practical insights into building a more versatile and profitable workflow. Join us to see how these technologies are helping European printers meet sustainability goals, reduce touchpoints, and unlock new revenue opportunities.