Web‑to‑print is a strategic foundation for growth. For commercial and packaging printers using HP digital presses, success increasingly depends on flexible workflows that deliver real business outcomes: predictable productivity, faster turnaround, reduced waste, and profitable scale across flexible runs and growing SKU complexity.

This session explores the market trends shaping modern web‑to‑print and web‑to‑pack, including automation, personalization, sustainability, and the growing role of AI. As brands demand speed, accuracy, and self‑service – without compromising brand or regulatory compliance – workflow flexibility has become just as critical as press performance. We’ll look at how data‑driven workflows enable more efficient, on‑demand production models, support more sustainable packaging approaches, and maximize the return on HP digital print investments. You’ll also see how XMPie – a web‑to‑print and personalization platform that connects creative, data, and production – enables this outcome‑focused approach, helping printers start small, scale confidently, and automate versioning, approvals, and production.

You’ll learn:
•    How market trends are reshaping web‑to‑print and digital packaging
•    Why workflow flexibility – not just hardware – drives productivity and ROI
•    How personalization, sustainability, and AI intersect in practice
•    How XMPie supports scalable web‑to‑print for HP digital printers