The labels and packaging industry in EMEA, and globally, is at a crossroads. Trends that have been intensifying over the past decade have reached a tipping point and are fundamentally reshaping the market landscape. This session explores the key transitions driving this change: from AI and automation to supply chains, sustainability, and brand expectations. It highlights risks and opportunities and outlines the strategic choices facing converters. Whether you're looking to ride the wave or survive it, you'll leave with a clearer picture of where L&P is heading and how to position yourself for success.