Document printing is a more complex and challenging business than ever before. Electronic competition and rising costs are making document printing a luxury product. This means print will become micro-run, delivered exactly when needed. Print must become frictionless to order, highly relevant, and exclusive. Therein lies the opportunity for the next generation of document printing: multi-site print provider operations, heavily favored over digital production printing, with insanely efficient software that makes ordering and producing print a frictionless operation. It’s a reinvention of the print business, for fewer but more profitable print providers.