As sustainability expectations rise, brands are rethinking their paper choices, striving to balance aesthetics, performance, and environmental responsibility. This shift places greater pressure on print service providers to deliver sustainable solutions without compromising print quality or production efficiency. But what truly makes a paper sustainable, and how can print professionals guide their clients toward informed, responsible decisions? This session will explore the critical role paper plays in sustainable printing. We’ll debunk common misconceptions about virgin and recycled fibers, explore how brands evaluate their paper options, and discuss strategies for aligning material choices with sustainability goals and high-caliber performance. Through real-world applications and the latest innovations in fine printing papers, attendees will gain practical insights on achieving a balance by integrating sustainable materials into their offerings, ensuring exceptional print quality while meeting the evolving demands of today’s eco-conscious market.

This session is presented by: