Name
Lead Nurturing for PSPs: Convert More Customers and Navigate the "Messy Middle" of Marketing & Sales
Date & Time
Friday, May 16, 2025, 1:30 PM - 2:15 PM
Speakers
Alyssa Summers - Pryntbase
Description
Print companies have long struggled to bridge the gap between marketing and sales when it comes to lead nurturing and the problem isn’t with marketing or sales it’s the lack of having a strategic nurturing plan that specifically deals with the “Messy Middle” where marketing and sales overlap in the journey of getting customers from learning more to converting and taking action.
Location Name
Room 104C
Full Address
Long Beach Convention & Entertainment Center
300 E Ocean Blvd
Long Beach, CA 90802
United States