Building a resilient, growth-minded workforce starts with the hard stuff — honest leadership, proactive listening, and a culture that embraces challenge and change. In this session, Adam Rich, founder of the generational media powerhouse Thrillist, shares how leaders can foster trust, develop top talent, and create an environment where people thrive, even as the landscape shifts around them. Learn how to practice responsible transparency, balance accountability with support, and embrace the often-uncomfortable strategies that drive retention and growth.