Full Name
Rodrigo Flores
Job Title
CEO & Co-Founder
Company
Handbook
Speaker Bio
I’m driven by a deep passion for technology’s transformative power to cut through bureaucracy, amplify results, and, most importantly, change lives.

True economic growth doesn’t come from top-down mandates; it often emerges from the ground up, sparked by a few bold thinkers with big visions. Intel ignited Silicon Valley, Rappi fueled Latin America’s startup boom, and Platzi inspired an entire generation of founders.

So why settle for less? My purpose in life is to contribute to the transformation of Latin America, adding my grain of sand to drive exponential outcomes.

To my fellow Latin Americans: let’s think boldly and dare to compete with the world. Success on the US or global stage doesn’t just open doors, it empowers us to make an even greater impact in our home countries. By striving to compete at the highest levels, we bring back knowledge, resources, and inspiration to fuel growth right throughout Latin America.
Rodrigo Flores