Your clients want measurable results — not just ink on paper — but most print sales teams don't know the right questions to ask. They wait for the RFP instead of uncovering pain. They talk features instead of outcomes. They sell to procurement instead of marketing. In this session, you'll learn how to lead conversations that position you as a strategic partner and understand how AI-powered direct mail gives you something no competitor can offer: a live demo that sells itself. Watch real conversations between mail recipients and AI agents, then learn how to use this "blue ocean" capability to get in the door, ask better questions, and transform from order taker to demand generator.