Circularity, plastic reduction, material and supply chain transparency are becoming intricately embedded in procurement criteria. Print Service Providers who understand sustainable, recyclable substrates that offer alternatives to single-use plastics, are growing faster than their peers who are not recognizing and embracing this shift in expectations. Julie Brannen, Director of Sales & Sustainable Solutions at Monadnock Paper Mills, will unpack the sustainability trends shaping retail procurement decisions and outline how PSPs can translate these demands into higher-margin, longer-term opportunities. Attendees will learn how sustainable, recyclable paper-based substrates are increasingly being asked to replace single-use plastics in retail applications, and why printers who understand and can confidently offer these material solutions are winning more strategic business. This session challenges PSPs to rethink their potential growth strategies as Julie shows how printers can move beyond price and throughput and step into a consultative, partnership role that brings value to their customers. By helping brands reduce risk, meet sustainability goals, and validate decisions through third-party certifications, PSPs will gain a practical roadmap for strengthening customer relationships and improving profitability.