In this session, we’ll cut through the hype and confusion around AI and focus on what sales leaders and company owners really need to know. Key topics will include: The big question: What should you invest in, and what can you ignore? Real-world use cases – See how AI is being applied to: Prospecting  Improving customer and prospect communication Analyzing recorded sales calls for coaching and insights Role-playing and skills development Investment decisions – How to evaluate use cases, choose where to invest, and assess expected ROI Leading through change – How to navigate AI adoption without overwhelming your people while ensuring they are trained You’ll leave with a grounded understanding of how AI can enhance—not replace—your sales organization, and how to make smart, confident decisions about its role in your sales strategy.