Is your company struggling with inconsistent messaging across departments? Are you talking more about what makes you proud rather than what makes your customers' jobs easier? Join us for an exploration of how a company-wide Messaging Playbook can transform your business. Discover how one organization moved from having multiple departments sharing different messages with customers—creating confusion rather than clarity—to a unified approach that resonates. Learn why talking about company pride points like decades of history often misses the mark on what actually matters to customers. In this candid session, you'll discover: The hidden cost of fragmented messaging – How departmental silos dilute your value proposition and confuse prospects The customer-first framework shift – Why leading with customer problems (not your pride points) changes everything The attract-then-prove strategy – How to structure your messaging to first draw customers in, then build trust with your credentials Real ROI from alignment – Concrete results from having one cohesive, customer-facing message across the entire organization This session will walk you through an honest "before and after" case study—from a melting pot of feel-good but ineffective messages to a unified playbook that helped close more deals. You'll leave with practical insights on how to assess your current messaging, identify what's resonating (and what's not), and build alignment across your organization.