Discover how to bridge the critical gap between marketing promises and sales conversations. In this interactive workshop, you'll learn to craft a focused narrative that resonates consistently across both marketing campaigns and one-on-one sales interactions. Too often, marketing teams create compelling brand stories that don't translate when prospects engage with sales. This disconnect costs deals and erodes trust. Learn how to align your messaging so that prospects experience a seamless journey from first touchpoint to closed deal. You'll learn to: Identify where your current story breaks down between marketing and sales Distill your value proposition into a core narrative that works across channels Adapt your story for different buyer stages without losing consistency Equip your sales team to authentically carry forward marketing's message Recognize and eliminate the disconnect points that lose prospects