If customers keep asking for discounts, it’s not a pricing problem; it’s a positioning problem you have. In this session, I’ll show you how to confidently communicate value, so clients see you as a partner, not a commodity. We’ll look at how to reframe price conversations, how to handle objections, and how to make buyers feel that working with you is worth paying more for. This is the same practical approach I teach print companies who’ve raised prices, grown margins, and strengthened client relationships without losing business. If you’re tired of “can you do it cheaper,” this session will help you shift the conversation and take back control of your margins. Attendees will learn: How to build confidence in your pricing and value Proven scripts and examples for handling price objections How to position your expertise before the quote ever comes up