This session examines what's new in robotics and what to consider before investing: how AI is transforming robotic automation, critical pre-investment factors like ROI and facility readiness, and what early adopters have achieved with their robotic deployments and where they've struggled. Following a brief industry update, print leaders will discuss their robotic implementations, share measurable outcomes, and address the practical realities of planning for and deploying robots in manufacturing environments. What's different from a year ago? What actually works? What unexpected challenges have surfaced? We'll have a frank conversation about the current state and future direction of robotic automation in print manufacturing.